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Member Profile

Flora McMartin



  • Evaluator 


Flora McMartin is the founder of Broad-based Knowledge (BbK), a consulting firm focused on assisting educators in higher education in their evaluation of the use and deployment of technology assisted teaching and learning. BBK specializes in building organizational and project level evaluation capacities and integrating evaluation into digital library management activities. Prior to her work with BbK, she was the Director of Member Services and Evaluation for MERLOT (an online repository and community devoted to encouraging the effective use of technology in the service of teaching in higher education) where she designed and directed faculty development efforts as well as the evaluation of web services for users.

Flora received her B.S. in Art and M.S. in Higher Education from Iowa State University, and her doctorate in Education from the University of California at Berkeley. 


Flora has had extensive experience evaluating technology innovations in higher education, focusing especially in the sciences, mathematics and technology areas. Her research interests include studying the impact of computer mediated learning on student learning and faculty roles, the impact of assessment as a means for developing collaborative faculty workgroups and organizational change related to institutionalization of innovative academic departments and programs.  


McMartin, F. (2009.) MERLOT: A Community Driven Digital Library. In, Falk, J. & Drayton, B. (Eds.) Creating and Sustaining Online Professional Learning Communities. New York: Teachers College Press.
McMartin, F., Iverson, E., Wolf, A., Morgan, G., & Manduca, C. (2008.) "The Use of Online Digital Resources and Education Digital Libraries in Higher Education," International Journal on Digital Libraries.
McMartin, F. Claiming and Learning from Open Educational Content. (2008.) In, Iioshi, T. & Kumar, V. (Eds.) Opening up education: The collective advancement of education through open technology, open content and open knowledge. Cambridge, MA: MIT Press.
Erhrmann, S., Gilbert, S., McMartin, F., Abelson, H. and Long, P. (October 2007.) Factors Affecting the Adoption of Faculty Developer Academic Software: A Study of Five ICampus Projects. Preceedings from the 2007 Frontiers in Education Conference. Milwaukee, WI.
Elgamal, A., Fraser, M. & McMartin, F. (January 2005.) "On-line educational shake table experiments." Journal of Professional Issues in Engineering Education and Practice. 131 (1), pp. 41-49.